The act of giving gifts is an excellent way to show appreciation and strengthen relationships with employees and clients. However, waiting until Christmas to buy gift boxes for your employees and clients may not be the most effective approach (Sorry Santa!). Recent research suggests that surprise gifts can have more significant benefits for businesses, including increasing referrals, maintaining a positive work culture, and leaving an impression that gets people talking.
In this blog post, we'll explore these three reasons why you should not wait until Christmas to buy gift boxes for your employees and clients.
1. Surprise Gifts Increase Referrals
A study published in the Journal of Marketing found that customers who receive surprise gifts are more likely to refer friends and family to the company. This is because unexpected gifts trigger positive emotions, which can lead to increased customer satisfaction and loyalty (can I get an amen?!).
By giving surprise gifts to your clients throughout the year, you can increase the chances of them referring your business to others, resulting in increased revenue and growth.
2. Surprise Gifts Keep Work Culture Productive and Fun
Another study conducted by researchers at the University of Warwick found that happy employees are up to 12% more productive than their unhappy counterparts. Giving surprise gifts to your employees can help to boost their morale, improve their job satisfaction, and foster a positive work culture.
By creating a fun and enjoyable work environment, you can help your employees feel valued and motivated, leading to increased productivity and better job performance.
3. Surprise Gifts Leave an Impression that Gets People Talking
Finally, giving surprise gifts to your clients and employees can help to create a buzz around your business. When people receive unexpected gifts, they are more likely to talk about them with others, spreading the word about your business and increasing brand awareness. This can be particularly valuable for small businesses, as it can help to attract new customers and generate positive word-of-mouth marketing.
Waiting until Christmas to buy gift boxes for your employees and clients may not be the most effective approach. By giving surprise gifts throughout the year, you can increase referrals, maintain a positive work culture, and leave an impression that gets people talking.
Hear my words: I will survive with coal for Christmas if that means you have more business and happier employees by the end of the year. So, start planning your surprise gift boxes today, and show your employees and clients how much you value their hard work and loyalty.